Dr. Sivaramakrishnan Siddarth

Professor

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Biography

Sivaramakrishnan Siddarth is a Professor and Department Chair at the USC Marshall School of Business, specializing in Marketing. His research primarily focuses on the development and use of response models to understand consumer market behavior. He has published extensively in leading journals including the Journal of Marketing Research, Journal of Marketing, Management Science, and Marketing Science. Professor Siddarth serves on the editorial board of Marketing Letters and has received numerous accolades for his work, including the O'Dell Award for outstanding paper from the Journal of Marketing Research and the USC Mellon Award for excellence in mentoring graduate students. He has also been honored with the Evan C. Thompson Faculty Teaching and Learning Innovation Award and the Golden Apple teaching awards, reflecting his commitment to education and mentorship in marketing.

Research Interests

Choice Models Durable Goods Price Promotions Pricing Promotion Planning Segmentation Used Goods Marketing

Courses

MKT-590 Directed Research MKT-592 Field Research Marketing MKT-593 Independent Research Marketing MKT-595 Internship Marketing MKT-596 Research Practicum Marketing MKT-597 Consulting Project Marketing MKT-402 Introduction Marketing Analytics

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.