Dr. Siyi Yu

Assistant Professor

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Biography

Siyi Yu is a Clinical Assistant Professor at the Mitch Daniels School of Business, Purdue University. Her research and teaching interests focus on healthcare marketing, advertising analysis, consumer behavior analysis, and causal inference methodologies. Dr. Yu's current research investigates how institutional forces influence healthcare decisions, including physicians' adoption of new drugs and the effects of policy changes on healthcare choices made by individuals. She has presented her work at prominent conferences, such as the ISMS Marketing Science Conference and the American Marketing Association Summer Session. Dr. Yu holds a Bachelor of Arts in Economics and a Ph.D. in Marketing from Peking University.

Research Interests

Healthcare Marketing Advertising Analysis Consumer Behavior Analysis Causal Inference Structural Models Empirical Industrial Organization

Requirements for Purdue University

Master Program
Requirements
GPA Requirement
Required:3.5
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:22
Speaking
Required:22
Total
Required:100
IELTS
Listening
Required:7
Reading
Required:7
Writing
Required:7
Speaking
Required:7
Overall
Required:7.5
Duolingo
Overall Score
Required:135
Overall
Required:135
Prerequisites
Bachelor's degree in CS or related field Foundational concepts of computer science Data structures Computer architecture Operating systems Mathematics through differential equations Linear and matrix algebra
Application Checklist
  • Official Transcripts
  • Academic Statement of Purpose
  • Personal History Statement
  • Resume
  • Three Letters of Recommendation
  • CS Supplementary Form
Specialization Notes

GRE is not required.