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Siyi Yu is a Clinical Assistant Professor at the Mitch Daniels School of Business, Purdue University. With a strong academic background, he holds a B.A. in Economics and a Ph.D. in Marketing from Peking University. His research and teaching interests encompass healthcare marketing and advertising analysis, focusing on consumer behavior analysis. Additionally, he possesses methodological expertise in causal inference, structural models, and empirical industrial organization. His current research investigates the institutional forces that shape healthcare decisions and the behaviors of physicians regarding new drug adoption. Furthermore, he examines the impact of policy changes on people's healthcare choices. His work has been presented at leading conferences, including the ISMS Marketing Science Conference and the American Marketing Association Summer Session.
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