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Solveig Wikström is an emerita professor specializing in Business Strategy and Consumption at Stockholm Business School, having previously held a professorship in Marketing at Lund University. She is an experienced thesis advisor and has served as the head of the FA-institute advocating for interdisciplinary research in business. A member of several public company boards and prestigious organizations including the Royal Academy of Engineering and the Finnish Society of Sciences, she has been recognized with two significant awards from the Swedish Marketing Federation. Her extensive research encompasses marketing strategies and consumer behavior, focusing on how firms can effectively create consumer value through knowledge transfer. Notable research programs led by Solveig include 'Tide - Tangible/Intangible Dynamics in the Digital Economy' and 'Consumers in Cyberspace,' both involving collaborations with PhD students to explore innovative service channels and consumer attitudes towards information technology.
Includes Analytical Chemistry, Organic Chemistry, Biochemistry, and Sustainable Chemistry.