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Dr. Songting Dong is a Senior Lecturer at the Business School of Marketing, University of New South Wales. His major research interest lies in studying consumers’ preferences and emotional behaviors in the digital age, with a focus on understanding the decision-making journey to help companies manage their existing and potential customers. He aims to advance knowledge in this area by improving preference elicitation methods utilizing advanced quantitative modeling approaches. Songting earned both his Bachelor's and Doctor’s degrees with distinction from Tsinghua University and conducted part of his PhD training at the Smeal College of Business, Pennsylvania State University. His research works have been published in respected journals such as the Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. He has received numerous awards including the Emerging Researcher of the Year Award from the Australian & New Zealand Marketing Academy in 2013. Currently, he serves as an Associate Editor for the Australasian Marketing Journal and is a member of the Digital Enablement Research Network (DERN) at UNSW, as well as a research team member at the Institute for Sustainable Innovation and Growth (iSIG) at Fudan University.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.