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Professor Sonya Dal Cin focuses on the intersection of media and psychology, particularly how media experiences affect thoughts, emotions, and behaviors. She examines the mechanisms of story-based belief change and the role of character identification on viewer reactions. Dal Cin's research also explores individual differences and developmental stages affecting media impact. Her work integrates social-cognitive research and communication science, specifically investigating how communication media can influence health behavior and development across the lifespan. Her findings are disseminated through presentations at national and international conferences and publications in esteemed journals such as the American Journal of Preventive Medicine and Health Communication. Dal Cin received her Ph.D. in Psychology from the University of Waterloo and has been recognized with a Canada Graduate Scholarship from the Canadian Institutes of Health Research. Her ongoing research aims to understand the complexities of media effects in various contexts.
Department of Electrical Engineering and Computer Science