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Soo Yeong Ewe is a Senior Lecturer in the Department of Marketing at Monash University Malaysia. With over 20 years of teaching experience in tertiary education and a substantial background in corporate training, she is a HRDF certified trainer. Her research focuses on Consumer Behavior, particularly in the contexts of sustainable marketing and financial decision making. As an active member of various professional organizations, she contributes significantly to academia and industry through collaboration and committee roles, including working with the Malaysian Independent Chinese Secondary School Working Committee and the Tzu Chi Foundation. Her work has appeared in respected journals such as the Journal of Personal Selling & Sales Management and the International Journal of Bank Marketing. Additionally, she teaches multiple marketing courses including Marketing Theory and Practice, Marketing Research Methods, and Retail Marketing.
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