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Soora Rasouli is a Full Professor in the Department of the Built Environment at Eindhoven University of Technology (TU/e). She leads the Urban Planning Transportation group, focusing on developing models of citizens’ travel behavior with special attention paid to recent advances in transport technology, including electric vehicles, autonomous driving, and mobility services. Her research emphasizes the development of integrated decision support systems for urban planning and policy design. By understanding citizens’ decision-making mechanisms, she aids policymakers in crafting soft interventions that align with urban policies and objectives. This approach promotes sustainable urban environments, enhancing the quality of life and travel satisfaction for the population. Rasouli obtained her PhD from TU/e under the supervision of Prof. Harry Timmermans. She was appointed Assistant Professor in 2013 and promoted to Full Professor in August 2018. She holds a Master of Science in Civil Engineering with a specialization in Transport Engineering. Rasouli is also an elected member of the Transportation Research Board (TRB) and the World Conference on Transport Research (WCTR) committees focused on travel demand forecasting and travel survey methods. Throughout her career, she has published numerous books and articles and has contributed over 100 conference papers, achieving recognition through various awards. Her scholarly works are frequently cited in reputable journals such as the International Journal of Urban Science and Travel Behavior Society.
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