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Sophie Cho is an Assistant Professor at the UCL School of Management, where she is part of the Organisations Innovation Group. She received her PhD in Management from Columbia Business School. Her research focuses on the dynamics of culture, particularly the shared systems of norms, values, and beliefs that characterize groups, organizations, and societies, and their implications for innovation, entrepreneurship, and diversity. Sophie teaches the Technology and Digital Strategy course at UCL and employs computational methods, including machine learning, deep learning, and natural language processing, to leverage big data in understanding human behaviors within social and organizational settings.