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Sophie Gulstad is a PhD candidate at Aalborg University, specializing in the intersection of communication and digital interactions. She focuses on how algorithmic systems and digital media influence public engagement and communicative practices within organizational contexts. Her research employs critical discourse analysis to understand how language and digital technologies create new subject positions and forms of agency. Methodologically, Sophie is grounded in qualitative interviews and discourse analysis, which allows her to examine the intricate dynamics of organizational life as influenced by digital transformations. She has a strong interest in teaching and research related to web communication, search engine optimization (SEO), algorithms, consumer behavior, and target group analysis. She is involved in projects centered on political communication and contributes to the literature concerning how organizations navigate the challenges presented by the digital age.
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.