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Sourav Ray is a Professor at McMaster University in Canada specializing in Marketing. His expertise encompasses industrial business marketing and strategy, with a focus on high-tech products, distribution, and pricing strategies. He employs both emerging and traditional research tools, including data analytics and marketing research models, to provide insights into cutting-edge marketing practices. His scholarly works reflect a commitment to advancing knowledge in the field of marketing, particularly as it pertains to business strategies in the high-tech sector.
McMaster University • Hamilton, ON, Canada
Teaching and research in the field of Marketing, focusing on industrial business marketing strategies.
Options include Thesis, Project, or Financial Mathematics (M-Phimac).