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Spike is a social psychologist and an associate professor with a cross-appointment at the Rotman School of Management, specifically in the Marketing Area, at the University of Toronto. His research focuses on the intersections of politics, morality, social class, culture, language, unconscious processes, judgment, decision making, technology, and cognitive science. He employs a range of methodologies such as meta-analysis, computational analysis, psychophysical assessment, behavioral economic games, and longitudinal studies to explore how these elements interact within social contexts. His lab is dedicated to understanding the psychological mechanisms underlying societal issues like political polarization and science denialism. Spike has published in prestigious journals including Science, Psychological Science, and the Proceedings of the National Academy of Sciences. He has received various accolades, including the Early Researcher Award and the Rising Star designation from the Association for Psychological Science. His teaching and mentorship have helped students achieve significant success in top global graduate programs.
University of Toronto • Toronto, ON, Canada
Cross-appointed at Rotman School of Management, focusing on social and personality psychology.
Department of Sociology