Professor Dr. Sridhar Moorthy

Biography

Sridhar Moorthy is a Professor at the Rotman School of Management, University of Toronto, where he holds the Manny Rotman Chair in Marketing. He specializes in Analytics and Marketing Strategy, focusing on effectively using data to inform advertising and branding practices. Moorthy teaches the Master of Management Analytics (MMA) program and the BCom program, where he covers topics such as Big Data Marketing Analytics. With a PhD from Stanford University, he has extensive research experience in marketing strategies that attract and retain customers through innovative advertising methods. Moorthy is committed to fostering student engagement through hands-on industry projects and supervising master's and PhD students. His academic work places emphasis on understanding target audience needs and effective brand positioning to encourage customer loyalty and drive sales growth.

Research Interests