Dr. Srinivas Reddy

Assistant Professor

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Biography

Srinivas Karempudi Reddy is an Adjunct Professor of Marketing at the Kellogg School of Management, Northwestern University. He has held various prominent roles, including Professor Emeritus, Ex-Director of the Center for Marketing Excellence, and Academic Director for the LVMH-SMU Luxury Brand Initiative at Singapore Management University. He served as Associate Dean for General Management and has been integral to the Executive MBA programs at SMU. Reddy's rich academic background includes professorships at notable institutions such as NYU's Stern School of Business, Columbia University, UCLA, and Stanford Business School. He has published extensively in distinguished research journals, focusing on Technology Innovation, Marketing Competitive Strategy, and emerging markets. Reddy's impactful work includes consulting for major corporations and recognition as one of the top 40 best-selling case writers globally. He is also known for his publications, including notable books on digital transformation and luxury marketing. Reddy has been involved in advisory roles for educational institutions and has an extensive record of teaching excellence in MBA and executive education programs.

Research Interests

Experience

Visiting Professor

— Present

Kellogg School of Management • Evanston, IL

Teaching and conducting research in marketing.

Awards

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Dean's MBA Teaching Honor List

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Dean's MBA Teaching Honor List

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Dean's MBA Teaching Honor List

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Top 40 Bestselling Case Authors

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.