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Srinivas Sridharan has over 25 years of experience working in India, the USA, Canada, and Australia, focusing on research that examines the impact of markets on consumer quality of life. He has published extensively in interdisciplinary marketing journals and has taught undergraduate, master's, and PhD programs. His research interests include marketing strategy, marketing ethics and values, and sustainable development, with a specific focus on the cultural authenticity of advertising and marketplace misconduct. Sridharan is particularly interested in supervising PhD projects that critically examine marketing practices and their impact on consumer skills, utilizing machine learning-based automated text analysis of large bodies of text, image, and video data. His current projects involve analyzing marketing misconduct within financial services in Australia and evaluating how advertising reflects and influences cultural values in Australian society. Additionally, he has held external PhD supervisor roles and has contributed to various projects aimed at fostering sustainable practices in marketing, particularly related to the UN Sustainable Development Goals.
Monash University • Melbourne, VIC, Australia
Leading research and teaching in marketing, focusing on ethical implications, consumer impact, and sustainable practices.
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