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Stanislav Stakhovych is a Senior Lecturer in the Department of Marketing at Monash University, where he specializes in various aspects of marketing theory and practice. He earned his PhD in 2010 from the University of Groningen in the Netherlands. His research interests encompass Marketing Models Building, Multivariate Data Analysis, Marketing Dynamics, Marketing Strategy, Spatial Modelling, and Bayesian Econometrics. He actively supervises projects related to Customer Base Analysis, Online Retailing, Bayesian Modeling in Marketing, Geospatial Marketing, and Mobile Marketing. Stakhovych's work is recognized within the academic community, with a notable publication history and engages with both theoretical frameworks and practical applications in marketing analytics and strategy development.
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