Professor Dr. Stefan Biscevic

Biography

Stefan Biscevic is a PhD student at Stockholm University, specializing in Business Administration with a focus on marketing. His academic journey began with a Bachelor of Science in Business Administration, specializing in financial economics, followed by a Master of Science, where his master's thesis explored the value addition of skills in the Swedish mutual fund industry from 2001 to 2021, contributing to the sustainability of the financial sector. His research interests encompass marketing and finance with a particular emphasis on service relationship management and digital marketing, employing both qualitative and quantitative methodologies. He is a member of the Digitalization, Internationalization, and Service Sustainability research group (DIISS) and has participated in courses at renowned institutions such as Queen Mary University of London and Hanken School of Economics. Additionally, he has practical experience in the financial industry, having worked at Svenska Handelsbanken, and has served as a teaching assistant at Stockholm Business School, contributing to course development, lecturing, and leading seminars.

Research Interests