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Stefan Leach is a Lecturer in Psychology at the University of Southampton, specializing in social moral psychology and computational methods in natural language processing. He completed his BSc at the University of York and furthered his education with an MSc and PhD at the University of Kent. His research primarily utilizes large-scale, real-world data from digital platforms—such as posts, news articles, and political speeches—to analyze significant societal issues, including political engagement and social cohesion amidst division. He also investigates the expansion of moral concern groups. Leach encourages prospective students who have a strong interest in observational approaches to social psychology and a willingness to develop technical programming skills, particularly in R. His work is characterized by questions about the appeal of glorifying political narratives and how these narratives shape political behavior and group identity. He also explores the viral nature of certain content and its broader social implications, both beneficial and harmful, and examines large-scale language data to uncover underlying social patterns, stereotypes, biases, and shifting cultural norms.