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Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair in Marketing at Erasmus School of Economics. His research focuses on innovation and marketing, particularly in high technology markets such as ICT, telecommunications, consumer electronics, and video games, as well as healthcare and pharmaceutical marketing. Stremersch has published extensively in leading scholarly journals, including the Journal of Marketing Research and Marketing Science. He is recognized for his contributions to the field with several prestigious awards, including the Harold H. Maynard Paper Award and the Rajan Varadarajan Early Career Award from the American Marketing Association. In addition to his academic achievements, he serves on the editorial boards of several marketing journals and has held editorial roles at notable publications. Stremersch is also a scientific director at the Erasmus Center for Marketing Innovation and the Erasmus Healthcare Business Center. He has been instrumental in guiding research efforts that bridge the gap between academic insight and practical application in marketing.
Erasmus School of Economics • Rotterdam, Netherlands
Full professor in the field of Marketing at Erasmus School of Economics.
Department of Econometrics / MSc Econometrics and Management Science.