Dr. Stefan Wuyts

Biography

Stefan Wuyts is a Professor at the Smeal College of Business at Penn State University, where he also serves as the Program Director at the Institute for the Study of Business Markets. With a PhD in Marketing from Erasmus University Rotterdam, Dr. Wuyts has extensive expertise in Business-to-Business (B2B) Marketing, Interorganizational Relationships, Innovation, Networks, and Platforms Ecosystems. His academic contributions include the development of frameworks for value creation and delivery in B2B markets, alongside insights into the dynamics of marketing management. He has taught various advanced courses, focusing on both theoretical frameworks and practical applications in B2B marketing contexts. Dr. Wuyts emphasizes a collaborative learning environment where students engage in active discussions, case studies, and presentations to deepen their understanding of marketing strategies that drive business results. He has a strong commitment to research, working on numerous projects that enhance the understanding of marketing practices in different organizational settings. Through his teaching and research, he aims to provide students with the tools necessary to tackle complex marketing problems and foster their professional growth in the field.

Research Interests