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Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Director of the Wharton Human-Centered Technology Initiative. His academic background includes a PhD in marketing from the London Business School and a degree in Statistics and Economics from the University of Padova in Italy. Prior to his current role, he served as a professor and head of the marketing department at the Rotterdam School of Management, Erasmus University in the Netherlands. His research interests focus on new technologies in marketing, technology adoption, brand management, and consumer decision-making. Puntoni's work has been published in prominent journals such as the Journal of Consumer Research, Journal of Marketing Research, and Management Science, and he regularly contributes to managerial platforms like the Harvard Business Review. He is also involved in teaching various courses related to marketing strategy, decision making, and the application of artificial intelligence in marketing.
Wharton School • Philadelphia, PA
Professor specializing in marketing and co-director of the Wharton Human-Centered Technology Initiative.
Rotterdam School of Management, Erasmus University • Rotterdam, Netherlands
Oversaw the marketing department and taught various courses on marketing.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.