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Stéphane Legendre is a Professor at Université de Sherbrooke in Quebec, Canada. He has substantial academic qualifications with a Doctor of Business Administration and a Master of Science in Marketing from Université de Sherbrooke. His research interests include consumer behavior, marketing strategies, and international marketing. He has been involved in various funded research projects, including studies on factors influencing packaging claims on food products and typologies of customer experience in health-positioned retailers. He teaches several courses related to marketing and internationalization strategies. Since 2015, he has engaged actively in teaching, focusing on the complexities of consumer behavior in various marketing contexts. Through his studies, Stéphane seeks to enhance understanding of marketing practices and consumer decision-making.
The University of Sherbrooke is primarily a French-language institution; functional French (B2/C1 level) is typically required for most programs unless specified for research-based paths.