Professor Dr. Stephanie O Donohoe

Biography

Stephanie O'Donohoe is a Professor at the University of Edinburgh Business School with a deep expertise in advertising and consumer culture. Her academic journey includes advanced marketing techniques from Dublin and a PhD from Edinburgh, where she investigated young adults' experiences with advertising. Stephanie's research interests lie in interpretive consumer research, focusing on the interactions between consumers and advertising within a variety of contexts, including family circumstances and experiences of bereavement. She has developed a strong collaboration with Professor Darach Turley from Dublin City University, examining grief memoirs and their links to consumption experiences during times of loss. Additionally, her work touches on the themes of transition into motherhood and the consumption practices of young people. Stephanie is an active member of the VOICE Group, an international team investigating these areas, and she co-organizes the ESRC Motherhoods, Markets and Consumption seminar series.

Research Interests