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Steven M. Kates is an associate professor at the Beedie School of Business at Simon Fraser University. He earned his Ph.D. and MBA from York University in Toronto. Initially a Chartered Accountant, Kates transitioned to academia in marketing. His research and teaching primarily focuses on Consumer Behavior and Marketing, with experience in undergrad, masters, and executive education for twelve years. Kates has published in key academic journals including the Journal of Consumer Research and the Journal of Advertising, emphasizing the qualitative analysis of consumer data. He has consulted for major Canadian corporations and spent four years in Australia at Monash University, enhancing his research agenda. His current research interests encompass branding, consumer socialization, and gender consumption. Kates is also involved in creative writing and enjoys swimming, music, and spending quality time with friends.
Department of Philosophy