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Stijn Maesen is an Assistant Professor of Marketing at Imperial College Business School. His research focuses on how marketing actions by retailers and manufacturers affect firm performance and societal outcomes. Specifically, his empirical work addresses strategic marketing issues surrounding retail competition, responsible retailing, and retail financing. Stijn’s research has been published in esteemed journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing, and has been featured in popular outlets like the Harvard Business Review. His work has garnered several awards, including the AMS Marky Kay Doctoral Dissertation Award and the AMA Paper Award for Data-Driven Social Impact.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.