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Stijn van Osselaer is the SC Johnson Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management, where he also chairs the Marketing Management Communication Area. He previously served as associate dean for academic affairs. His research interests include branding, customer loyalty, and consumer behavior, particularly how memory and cognition influence decisions. His work has appeared in leading journals like the Journal of Marketing Research and the Journal of Consumer Research, and he serves on editorial review boards for multiple prestigious publications. Van Osselaer has taught marketing courses at several prominent institutions, including the University of Chicago and London Business School. He has held significant leadership roles, such as president of the Society for Consumer Psychology. His academic contributions have earned him several awards, reflecting his impact and recognition in the field of marketing.
Samuel Curtis Johnson Graduate School of Management • Ithaca, NY
Professor specializing in marketing, focusing on branding and consumer behavior.
Department of Architecture