Dr. Sudeep Bhatia

Biography

Sudeep Bhatia is an Associate Professor in the Marketing Department at the University of Pennsylvania, focusing on the intersection of psychology and marketing. His research primarily explores judgment and decision-making processes, utilizing computational mathematical modeling to deepen the understanding of cognitive mechanisms in decision-making. Bhatia's work addresses significant topics such as how companies can effectively incentivize AI adoption, and he has contributed to studies examining the impact of testosterone on men's economic decisions, challenging previously held assumptions about economic behavior. With a strong grounding in both psychology and marketing, Bhatia aims to bridge theoretical insights with practical applications in the business realm, making his research valuable for leaders and organizations. His findings are often discussed in the context of guiding business leaders through uncertainty and change.

Research Interests