Dr. Suman Basuroy

Biography

Suman Basuroy is a Professor at the Eli Broad College of Business at Michigan State University, where he serves as the Co-Director of the Marketing Doctoral Program. He has a rich academic background having previously held the Graham Weston Endowed Professorship at the University of Texas at San Antonio. His educational qualifications include a Ph.D. in Marketing from the University of Pittsburgh and a Master’s degree in Economics from Carnegie-Mellon University. Basuroy's research primarily focuses on marketing cultural products, including motion pictures and video games, and he has published extensively in reputable journals such as the Journal of Marketing and Management Science. His innovative teaching practices have been recognized with multiple teaching awards. He has presented his work at various prestigious institutions across the globe and received numerous accolades, including the Werner Pommerehne Prize and the Carol Bruce Mallen Lifetime Achievement Award for contributions to motion picture industry studies. In addition to his research and teaching, Basuroy has been involved in numerous academic committees and has served on the editorial boards of significant marketing journals. He is proficient in several languages and has interests in photography, art, and literature.

Research Interests