Dr. Sunah Kim

Biography

SunAh Kim is a Senior Lecturer in the School of Marketing at The University of New South Wales. She earned her Ph.D. in Marketing from the Krannert School of Management at Purdue University. Prior to joining UNSW Sydney, she served as an Assistant Professor at Concordia University in Canada. SunAh holds a Master’s degree in Statistics from the University of Iowa and a Bachelor of Business Administration from Korea University. Her research focuses on the public-policy perspective of marketing, examining regulatory implications of marketing actions in the contexts of nutrition information disclosure, small businesses, and emerging economies. She also investigates the impact of digital technology on marketing, consumer search behavior, choice in online retailing, and service contexts, providing managerial insights. SunAh employs econometric causal modeling and conducts both lab and field experiments to uncover research mechanisms. Her work has been published in prestigious journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, and the European Journal of Marketing.

Research Interests

Experience