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Sunder Narayanan is a Clinical Professor of marketing at NYU Stern School of Business. With extensive experience in both academia and the industry, he specializes in consumer behavior and marketing strategy. Narayanan has published numerous articles in leading marketing journals and is known for his innovative approach to teaching marketing concepts. He emphasizes the importance of data-driven decision-making in marketing and integrates contemporary case studies into his curriculum. Through his research, Narayanan explores the intersections of technology and consumer behavior, focusing on how digital platforms influence purchasing decisions. His work has garnered recognition at various academic conferences, contributing to a deeper understanding of marketing dynamics in the evolving marketplace. Narayanan is committed to fostering the next generation of marketing professionals by equipping students with practical skills and strategic insights necessary for success.
PhD programs are offered in Accounting, Economics, Finance, Information Systems, Management & Organizations, Marketing, Operations Management, and Statistics. Some input department names map to these core research areas.