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Sung Ham is an Associate Professor at Michigan State University’s Broad College of Business, specializing in Marketing. He holds a Ph.D. from the University of Houston and has previously worked at George Washington University and Kent State University. His research focuses on managers, salespeople, and customers making strategic marketing decisions using laboratory and field settings. Professor Ham's expertise covers areas such as sales management, optimal pricing strategies, and business-to-business marketing. His research has been published in prestigious journals including the Journal of Marketing, International Journal of Research in Marketing, and Management Science. Professor Ham has also reviewed for several academic publications and contributed expert commentary to various media outlets on topics like consumer finance and loyalty reward programs. He teaches undergraduate courses and is actively involved in research and community engagement.
Michigan State University • East Lansing, MI
Teaching and conducting research in Marketing.
Department of Psychology