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Susan Dunnett is a Personal Chair at the University of Edinburgh Business School, specializing in Consumer Culture. With a background that includes an MA in English Language and Literature from the University of St Andrews and an MSc in Marketing from the University of Stirling, she has developed a keen interest in consumer vulnerability and identity, particularly within the context of healthcare consumption. Prior to her academic career, she worked in patient services management at Myeloma UK, a cancer charity. Dunnett's research is characterized by its interpretivist approach, focusing on how consumers cope with illness and engage with healthcare systems. She has also coordinated several courses, including Brand Culture and Understanding Brands, and has played a significant role in the ESRC Seminar Series focusing on Vulnerable Consumers. Her work aims to shed light on the intricate relationships between consumer behavior and societal factors, promoting a deeper understanding of the challenges faced by consumers in vulnerable positions. Dunnett has been a lecturer in Marketing since 2010 and has been involved in various research initiatives that explore collective practices related to consumer identity.
Department of Marketing