Dr. Susanne Gretzinger

Associate Professor

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Biography

Susanne Gretzinger is an Associate Professor at the University of Southern Denmark, specializing in Business-to-Business Marketing and Interactive Innovation. With a background in international management and business marketing, her research focuses on various aspects of regional entrepreneurship, strategic sourcing, and innovation management. Dr. Gretzinger has published numerous articles in academic journals and has been involved in teaching courses related to business marketing and strategic management at both undergraduate and graduate levels. Her work emphasizes network analysis and embedded creativity in business contexts, particularly in rural regions. Additionally, she has a strong interest in cooperative business networks and regional clusters, aiming to enhance entrepreneurship within specific locales. Dr. Gretzinger's extensive experience includes leading research groups and her active participation in various conferences and workshops brings contemporary insights into her teaching and research endeavors.

Research Interests

Experience

Associate Professor

2011-12-01 — Present

University of Southern Denmark • Sønderborg, Denmark

Head of Research Group focusing on Business-to-Business Marketing and Interactive Innovation.

Assistant Professor

2008-09-01 — 2011-12-01

University of Southern Denmark • Sønderborg, Denmark

Taught courses in Business Marketing and Strategic Management.

Lecturer

2006-03-01 — 2008-08-01

University of Flensburg • Flensburg, Germany

Lectured on Market-oriented Controlling and Sustainable Management.

Division Manager/Marketing

2004-08-01 — 2006-02-01

BWI-Bau GmbH • Düsseldorf, Germany

Managed marketing, sales, and corporate identity.

Consultant

2000-01-01 — 2001-06-01

BWI-Bau GmbH • Düsseldorf, Germany

Handled management controlling in the construction industry.

Awards

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BHJ Teaching Award

2021-06-25
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BHJ Innovation Award

2018-01-01

Requirements for University of Southern Denmark

Master Program
Requirements
GPA Requirement
Required:2.5
IELTS
Overall
Required:6.5
TOEFL
Total
Required:88
PTE
Overall
Required:58
Prerequisites
Relevant Bachelor's degree in Science, Engineering, or Humanities Specific ECTS requirements in core subjects of the chosen field
Application Checklist
  • Official Bachelor's degree diploma
  • Transcripts of records
  • Course descriptions for prerequisite verification
  • Proof of English language proficiency
  • Copy of passport or ID
  • Curriculum Vitae (CV)
Specialization Notes

Requirements are standardized for English-taught Master's programs across Science, Engineering, and Social Science departments. Some programs may require a higher GPA for restricted admission.