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Sushmita Guha is a researcher specializing in Business Management with a focus on Marketing, particularly in the area of Social Customer Relationship Management (Social CRM) within small to medium-sized enterprises (SMEs). She completed her PhD at the University of Western Australia, where her research explored the implementation of Social CRM strategies in SMEs, contributing to understanding how these firms can better manage customer relationships through technology. With a robust academic background, including a Master of Business Administration and a Bachelor of Technology in Electronics and Telecommunication, Sushmita has experience in teaching as a Tutor and Guest Lecturer at the University of Western Australia. Her professional experience includes roles as a Web Marketing Specialist and Graduate Engineer, providing her with a comprehensive perspective on both theoretical and practical aspects of marketing management. Sushmita is also familiar with various research tools and methodologies, enhancing her research capabilities in the marketing domain.
University of Western Australia • Perth, Australia
Conducted tutorials, workshops, and guest lectures in Marketing.
Galaxy InfoTech • Perth, Australia
Responsible for strategizing and creating a digital presence for start-ups.
Nihar Associates • Perth, Australia
Conducted benchmarking analysis for Woodside Energy.
Phoenix Overseas Pvt. Ltd • India
Managed marketing processes and client interactions.
Sikri Packaging Corporation • India
Executed international marketing initiatives and managed client relationships.
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