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Suzanne B. Shu is the John S. Dyson Professor of Marketing at the Charles H. Dyson School of Applied Economics and Management within the SC Johnson College of Business. Her research analyzes decision-making processes, particularly in the context of consumer self-control and financial decisions, focusing on retirement and health-related behaviors. Her work on financial decision-making addresses issues related to the decumulation phase of retirement, including topics like annuities and Social Security claiming. In health-related research, Shu has led grant-funded projects that utilize behavioral economics principles to improve adherence to medications and medical screenings. She has taught various marketing and decision-making courses at prestigious institutions such as the University of Chicago and UCLA. Shu has also contributed to significant publications in the fields of marketing and psychology and is recognized as a research fellow at the National Bureau of Economic Research. Her education includes a PhD and MBA from the University of Chicago, alongside degrees in electrical engineering from Cornell University.
Cornell University • Ithaca, NY
Leading the marketing department and conducting research focused on behavioral economics and decision-making.
Department of Architecture