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Swee Hoon Ang is an Associate Professor at the National University of Singapore. She specializes in Marketing and has been with the NUS Business School since 1999. Swee Hoon obtained her Doctor of Philosophy degree from the University of British Columbia, Canada, in 1991. Over the years, she has made significant contributions to the field of Marketing through her research and academic endeavors. Her work encompasses various dimensions of consumer behavior and market research, and she is recognized for her expertise in Marketing strategy. Swee Hoon is also actively involved in teaching and mentoring students in Marketing, establishing a strong academic presence at her institution.
Department of Economics