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Professor Tamar Pincus is a prominent figure in the field of psychology, with a specific focus on the psychological aspects of chronic pain. As a member of the University Executive Board at the University of Southampton, she has significant executive management responsibilities and leads efforts to deliver strategic priorities within the faculty. Her research primarily investigates cognitive biases in pain patients, psychological predictors of poor outcomes for low back pain, and the impact of clinicians’ beliefs and behaviors on patients' pain experiences. She has collaborated extensively with professionals across various disciplines, including medical doctors, physiotherapists, osteopaths, chiropractors, and clinical psychologists, both in the UK and internationally. Currently, her research emphasizes delivering effective reassurance to patients in primary care and studying the incorporation of technology in rehabilitation. Active research projects include engaging with Black communities in Southampton to co-create an understanding of living with pain and improving patient outcomes for shoulder pain through optimal diagnostic and prognostic information. In her work, she contributes to numerous academic projects and research initiatives sponsored by organizations like the Medical Research Council.