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Tania Bucic is a multi-award winning educator and researcher in the field of marketing, currently serving as a Professor at the University of New South Wales (UNSW), Sydney. With a PhD in Marketing (Innovation) from the University of Technology, Sydney, she has developed a proven track record in educational innovation and learner-focused design. Bucic is a Fellow of the UNSW Scientia Education Academy and has received numerous accolades for her contributions to teaching, including national and international awards for her exceptional educational approaches. Her scholarly work focuses on structural and behavioural innovation, with her research published in top-tier journals such as MIT Sloan Management Journal and Journal of Business Ethics. As co-Director of the Australia Business Case Network, she leads initiatives fostering collaboration in case development among leading institutions. Bucic's textbooks have become market leaders in Australia and New Zealand, while her business case studies are recognized globally, exemplified by multiple Ivey Publishing Global Seller Awards. Her educational philosophy emphasizes the importance of creating adaptive and inclusive learning experiences that meet the evolving needs of contemporary students, thereby shaping the future leaders of the industry.
University of New South Wales • Sydney, NSW
Leading research and academic programs in the Department of Marketing.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.