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Teea Palo is a Senior Lecturer at the University of Edinburgh Business School, specializing in the marketing of sustainable marketplaces. Her research focuses on how various actors narrate and circulate stories related to imagined markets and the materialization of these narratives in real-world contexts. With experience in applied research projects, she has predominantly worked within the Information Technology sector to facilitate business model development. Currently, her projects extend into tourism and culture, where she explores sustainable and responsible marketization of places by engaging multiple stakeholders. Her work has been published in leading journals such as Organisation Studies, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and Consumption Markets & Culture. Palo's research integrates narrative theory with marketing practices, and she actively presents her findings through various channels, emphasizing the importance of ethical considerations in market creation.
University of Edinburgh Business School • Edinburgh, GB
Lecturing and conducting research on sustainable marketplaces and marketing strategies.
Department of Marketing