Dr. Terry Eddy

Biography

Terry Eddy is an Associate Professor in the Department of Kinesiology at the University of Windsor, holding a Ph.D. in Sport Administration from the University of Northern Colorado. He joined the university in 2017, bringing with him valuable experience from previous Assistant Professor roles in Sport Management at the University of Arkansas and St. John’s University. Dr. Eddy's research focuses on sport marketing, particularly in the areas of sponsorship and consumer behavior. His work has been published in several prominent academic journals, including the Sport Management Review and the Sport Marketing Quarterly. Dr. Eddy actively presents his research at various national and international conferences. Furthermore, he is involved in editorial duties for journals like the Journal of Global Sport Management and Case Studies in Sport Management, contributing to the academic community in significant ways.

Research Interests