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Theo Araujo is a Professor of Media, Organizations, and Society within the Department of Communication Science at the University of Amsterdam, where he serves as the Scientific Director of the Amsterdam School of Communication Research (ASCoR). He is a principal investigator of a project funded by the NWO Vidi program, focusing on trust calibration in Generative AI and is coordinating a consortium of six universities to create a national infrastructure for data donation. Araujo co-directs the Research Priority Area on Trust in the Digital Society and is a senior researcher in the Gravitation Program on Public Values in the Algorithmic Society (AlgoSoc). His work emphasizes the dynamic interplay between media organizations and society, with a special focus on the role of trust. He investigates the adoption of artificial intelligence technologies in communication and the implications for large-scale data collection and analysis in communication research. Additionally, he co-founded and acts as co-director of the Digital Communication Methods Lab, further contributing to the field of communication research.
Includes departments like Economics, Business Administration, Finance, and Marketing.