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Theodore J. Noseworthy is a Professor of Marketing and the Associate Dean of External Relations at the Schulich School of Business, York University. He holds a Tier II Canada Research Chair and his research principally revolves around consumer behavior, focusing on how consumers make sense of innovative products. His work explores inferential biases and judgments that shape evaluations of new products, often through the cognitive perspective, with a heavy emphasis on categorization theories and visual processing. Noseworthy’s findings have substantial implications for marketers and policymakers, particularly concerning food innovation, currency innovation, and the proliferation of technology. His contributions have been recognized with numerous awards, including the Outstanding Reviewer Award from the Journal of Consumer Research. He has also played a pivotal role in research initiatives such as the NOESIS: Innovation, Design, and Consumption Laboratory at Schulich, which aims to cultivate high-quality research and train personnel while fostering knowledge mobilization.
Schulich School of Business, York University • Toronto, Ontario, Canada
Professor in the Department of Marketing specializing in consumer behavior and innovation.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.