Generate a tailored SOP for Dr. Therese Wilbur. Improve your application with a focused, well-structured draft.
Therese Kujawa Wilbur is an Associate Professor of Clinical Marketing at the USC Marshall School of Business. With over 20 years of business experience, she has held significant positions at reputable organizations such as Andersen, Prudential, and Mattel. At Mattel, she served as the Senior Marketing Director for International Marketing, focusing on brands like Barbie and Girls. Her extensive expertise encompasses B2C and B2B marketing, brand management, marketing strategy execution, advertising, distribution, and product development. Throughout her career, she has successfully directed and completed the entire new product development process, from opportunity identification to concept generation, product development, and launch. Her insights and experiences have made her a prominent figure in discussions regarding brand management and marketing effectiveness.
GRE is NOT required for Master's applicants for 2025-2026.