Generate a tailored SOP for Dr. Thomas Schreiner. Improve your application with a focused, well-structured draft.
Thomas Schreiner is a Research Fellow at the University of New South Wales' Business School, specializing in econometric modeling and marketing research. He obtained his Ph.D. from the University of Hamburg, Germany. His research focuses on developing innovative measures for marketing-relevant variables, including automatic analysis of visual product design and text content. Thomas aims to provide valuable guidance to managers trying to navigate a competitive landscape, and his work has been published in leading marketing journals such as the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, and Industrial Marketing Management. Additionally, he has gained teaching experience at various universities, including Christian-Albrecht University of Kiel and University of Applied Sciences, where he conducts undergraduate and graduate-level seminars on empirical data analysis in consumer behavior. Furthermore, he co-supervises Ph.D. theses, contributing to the academic development of emerging scholars.
University of New South Wales • Sydney, Australia
Conducts research in econometric modeling and marketing, focusing on visual product design and consumer behavior.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.