Dr. Tim Bohling

Professor

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Biography

Tim Bohling is a Professor of Practice in Marketing Management Communication at the Samuel Curtis Johnson Graduate School of Management, part of the Cornell SC Johnson College of Business. He is the founder of Bohling Consulting, a brand strategy and digital marketing agency. With extensive experience in various senior roles, including chief marketing officer and chief communications officer, Bohling is recognized for his teaching excellence and research productivity. He has built and transformed entrepreneurial multi-billion dollar businesses and institutions, delivering purposeful results in mature growth markets. His contributions span both industry and academia, particularly in the fields of marketing, communications, admissions, and operations. Bohling's research interests include digital marketing, brand management, innovation, and customer management. He has received multiple teaching awards and is known for his scholarly work, including publications in the Journal of Marketing Research and various top-tier academic journals. Bohling has served on the American Marketing Association Board of Advisors and is a frequent speaker at conferences worldwide, focusing on purposeful growth and the launch of new programs and services.

Research Interests

Experience

Professor of Practice

2010-01-01 — Present

Samuel Curtis Johnson Graduate School of Management, Cornell University • Ithaca, NY

Teaching and researching in the areas of marketing management and communication.

Awards

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Outstanding Teaching Professor

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James Dincolo Outstanding Professor

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AMA Higher Education Marketer of the Year

Requirements for Cornell University

Master Program
Requirements
TOEFL
Listening
Required:15
Reading
Required:20
Writing
Required:20
Speaking
Required:22
Total
Required:100
IELTS
Overall
Required:7
Prerequisites
Bachelor's degree in Architecture or related field
Application Checklist
  • Online application
  • Portfolio (SlideRoom)
  • Academic Statement of Purpose
  • Personal Statement
  • Transcripts
  • Two letters of recommendation
  • Resume/CV
Specialization Notes

Department of Architecture