Dr. Tim Derdenger

Associate Professor

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Biography

Tim Derdenger is an Associate Professor of Marketing Strategy at Carnegie Mellon University's Tepper School of Business. He held the Frank and Helen Risch Faculty Development Professorship in Business from 2014 to 2016 and currently coordinates the Technology Strategy & Product Management track for MBA students. His research spans two main areas: technology and sports markets. In technology, his work focuses on platform markets, particularly examining bundling, tying, exclusive arrangements, and dynamic environments using empirical methodologies to estimate dynamic demand models based on aggregate sales data. In the realm of sports markets, he investigates the impact of celebrity endorsements on product sales. His academic contributions have been published in leading journals, including the Journal of Marketing Research, Marketing Science, and Management Science. Derdenger also serves as an Associate Editor for Management Science (Marketing) and is a member of the editorial review board for Marketing Science. Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from George Washington University, where he graduated Cum Laude.

Research Interests

Experience

Associate Professor

2020-07-01 — Present

Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States

Teaching and conducting research in Marketing Strategy.

MBA Track Coordinator

2016-01-01 — Present

Carnegie Mellon University, Technology Strategy & Product Management • Pittsburgh, United States

Coordinate the MBA track focusing on technology and product management.

Frank and Helen Risch Faculty Development Professor

2014-01-01 — 2016-01-01

Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States

Held a distinguished professorship focusing on business education.

Assistant Professor, Marketing Strategy

2010-01-01 — 2017-01-01

Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States

Developed and taught courses in marketing strategy.

Instructor

2009-01-01 — 2010-01-01

Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States

Taught introductory courses in business.

Summer Analyst

2004-05-01 — 2004-08-01

Competition Policy Associates (Compass) • Washington DC, United States

Conducted analyses as part of competitive policy research.

Consultant

2016-01-01 — 2016-12-31

Yum! Brands •

Provided consultancy services during summer.

Consultant

2017-01-01 — 2017-12-31

Private Golf Club •

Advised on business management.

Requirements for Carnegie Mellon University

Doctorate Program
Requirements
GPA Requirement
Required:3.5
GRE General
Verbal
Required:158
Quantitative
Required:149
Analytical Writing
Required:4
Overall
Required:4
Prerequisites
Bachelor's degree in Psychology or related field Research experience/publications
Application Checklist
  • Online application
  • Statement of Purpose
  • Three letters of recommendation
  • Transcripts
  • GRE scores (optional but reported in profile)
  • English Proficiency (TOEFL/IELTS/Duolingo)
Specialization Notes

Admission is extremely competitive with no strict GPA cut-offs; holistic review is used.