Professor Dr. Tim Derdenger
Associate Professor
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Biography
Tim Derdenger is an Associate Professor of Marketing Strategy at Carnegie Mellon University's Tepper School of Business. He held the Frank and Helen Risch Faculty Development Professorship in Business from 2014 to 2016 and currently coordinates the Technology Strategy & Product Management track for MBA students. His research spans two main areas: technology and sports markets. In technology, his work focuses on platform markets, particularly examining bundling, tying, exclusive arrangements, and dynamic environments using empirical methodologies to estimate dynamic demand models based on aggregate sales data. In the realm of sports markets, he investigates the impact of celebrity endorsements on product sales. His academic contributions have been published in leading journals, including the Journal of Marketing Research, Marketing Science, and Management Science. Derdenger also serves as an Associate Editor for Management Science (Marketing) and is a member of the editorial review board for Marketing Science. Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from George Washington University, where he graduated Cum Laude.
Research Interests
Experience
Associate Professor
2020-07-01 — PresentCarnegie Mellon University, Tepper School of Business • Pittsburgh, United States
Teaching and conducting research in Marketing Strategy.
MBA Track Coordinator
2016-01-01 — PresentCarnegie Mellon University, Technology Strategy & Product Management • Pittsburgh, United States
Coordinate the MBA track focusing on technology and product management.
Frank and Helen Risch Faculty Development Professor
2014-01-01 — 2016-01-01Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States
Held a distinguished professorship focusing on business education.
Assistant Professor, Marketing Strategy
2010-01-01 — 2017-01-01Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States
Developed and taught courses in marketing strategy.
Instructor
2009-01-01 — 2010-01-01Carnegie Mellon University, Tepper School of Business • Pittsburgh, United States
Taught introductory courses in business.
Summer Analyst
2004-05-01 — 2004-08-01Competition Policy Associates (Compass) • Washington DC, United States
Conducted analyses as part of competitive policy research.
Consultant
2016-01-01 — 2016-12-31Yum! Brands •
Provided consultancy services during summer.
Consultant
2017-01-01 — 2017-12-31Private Golf Club •
Advised on business management.
Requirements for Carnegie Mellon University
Doctorate Program
Requirements
GPA Requirement
GRE General
Prerequisites
Application Checklist
- Online application
- Statement of Purpose
- Three letters of recommendation
- Transcripts
- GRE scores (optional but reported in profile)
- English Proficiency (TOEFL/IELTS/Duolingo)
Specialization Notes
Admission is extremely competitive with no strict GPA cut-offs; holistic review is used.