Dr. Tim Silk

Associate Professor

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Biography

Tim Silk is an Associate Professor at the UBC Sauder School of Business, specializing in Marketing and Behavioral Science. He holds a Bachelor of Business Administration from Wilfrid Laurier University and a PhD from the University of Florida. His research focuses on consumer judgement and decision making, particularly in areas such as rebates, reward programs, and mental accounting. Tim Silk has made significant contributions to the field with his published articles in notable journals like the Journal of Public Policy & Marketing and the Journal of Consumer Psychology. He is recognized for his expertise in the effects of subjective scales and framing on consumer behavior, which has implications for marketing strategies and consumer research. Tim is also involved in teaching various marketing courses at both undergraduate and MBA levels, including Survey Design, Data Analysis, Brand Management, and New Product Development.

Research Interests

Consumer Judgement Decision Making Rebates Frequency Reward Programs Mental Accounting Procrastination

Courses

Survey Design Data Analysis (MBA) Brand Management (BCom & MBA) New Product Development (BCom & MBA) Marketing (IMBA & PMBA) Marketing Analysis (BCom)

Requirements for University of British Columbia

Master Program
Requirements
GPA Requirement
Required:3.3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:21
Speaking
Required:21
Total
Required:100
Prerequisites
Bachelor's degree in Philosophy or related field 3 credits in formal logic 6 credits at the upper level in history of philosophy 3 credits at the upper level in ethics or value theory 6 credits at the upper level in metaphysics, epistemology, or philosophy of science
Application Checklist
  • Online application form
  • Application fee
  • Transcripts from all post-secondary institutions
  • Three letters of recommendation
  • Writing sample (15-20 pages)
  • Statement of intent
  • Evidence of English language proficiency
Specialization Notes

Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.