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Timothy Dewhirst is a Professor and Senior Research Fellow in Marketing and Public Policy at the Gordon S. Lang School of Business and Economics. He has served as a visiting scholar in various institutions, including the University of California, San Francisco, and the University of Sydney’s Medical School. His research focuses on brand strategy, business ethics, marketing public policy, and sports marketing. Notably, his work analyzed tobacco industry documents and revealed the deceptive practices related to reduced-yield products. His research has been published in esteemed journals such as the Journal of Business Ethics and Tobacco Control. Dewhirst has also contributed to tobacco control monographs for the U.S. National Cancer Institute and provided expert testimony for various litigation cases in Canada and the U.S.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).