Dr. Ting Li

Biography

Ting Li is a Professor of Digital Business at the Rotterdam School of Management, Erasmus University. He leads the Information Systems group and is the founding member and Academic Director of the Digital Business Practice at the Erasmus Centre for Data Analytics. His research centers on understanding the strategic use of digital technologies and their economic impacts on consumers, organizations, and society. He develops novel perspectives for firms to build digital capabilities that enhance business performance and explores how emerging information technologies shape consumer behavior and decision-making. Methodologically, Ting employs interdisciplinary approaches, combining large-scale randomized field experiments, lab experiments, surveys, eye-tracking, agent-based simulation, and advanced machine learning techniques. His work has been published in leading journals such as Management Science and Information Systems Research. He has received several paper awards and dissertation accolades for his contributions. Ting maintains collaborations with industry partners and advises multinational companies on technology, innovation, and digital transformation.

Research Interests

Experience