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Dr. Ting Yu is an Associate Professor in Marketing at the University of New South Wales, where he conducts research and teaches in related fields. With a background that spans several countries including Australia, Switzerland, and Singapore, he has held various roles such as Lecturer, Product Research Development Manager, Market Research Consultant, and Research Analyst. His work has received several accolades, including the Non-Professorial Research Achievement Award from UNSW and a first runner-up position for the dissertation award from the American Marketing Association's Selling Sales Management Special Interest Group. Research interests of Dr. Yu include artificial intelligence in healthcare service delivery, organisational ambidexterity concerning service and sales dynamics, relationship termination management, and consumer emotions. Dr. Yu has contributed to various prestigious journals, and his work has appeared in the Journal of Service Research, Journal of Business Research, Industrial Marketing Management, and others.
University of New South Wales • Kensington, Australia
Teaching and researching in Marketing, focusing on various aspects of marketing science.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.